Clicking this will display the SHA256 checksum for each ISO: Checking Installation ISO Checksums On the download page, there will be an option to verify your Download.
When you highlight these download links you will see the direct download links to Microsoft's servers and a time limited download token: You will be presented a 64 Bit and a 32 Bit Download Link. Once you have made your selection, select Confirm: Next you will need to select the Language: Once you have selected Windows 10 select Confirm: This actually displays the version as the ISO is a multi-edition ISO which covers all OEM and Retail Licenses: You will prompted to select your 'Edition'.